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- Branding / Marketing
- Business Growth / Strategy / Trends
- Customer Relations
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David Meerman Scott Business Growth Strategist and WSJ Bestselling Author of Eleven Books, Latest is Fanocracy
David Meerman Scott, a world-renowned expert in marketing and PR, delivered the keynote address at ASI Dallas, in which he talked about selling in real time, the importance of buyer personas and the value of newsjacking. Here he joins Chris Ruvo to share a few major points from his address.
Finding out what is going on in the world and then capitalizing on trends by creating timely content.
How Donald Trump won the social networking wars. David Meerman Scott spent eighteen months observing online and offline marketing and how the politics drew people in. Scott spent eighteen months looking into the digital aspect of simply having a hashtag for each event.
David Meerman Scott delivered a talk about marketing at speed. The ideas of agile marketing is about seizing the moment with instant engagement.
David Meerman Scott interviewed by Tony Robbins I Marketing Strategies to 2016 US Presidential Candidates
Historical marketing study: The U.S. Presidential election one of the best marketing case studies in history. Donald Trump rose from being a fringe candidate to become the presumptive Republican candidate. Meanwhile Bernie Sanders has given Hillary Clinton a run nobody expected.