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- Business Growth / Strategy / Trends
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David Meerman Scott Business Growth Strategist and WSJ Bestselling Author of Eleven Books, Latest is Fanocracy
Author of Fanocracy, David Meerman Scott, speaks with Mountain Money about his new book Fanocracy: Turning Fans into Customers and Customers Into Fans. Creating fandom is like rocket fuel for your business.
In the Internet Age, everything has been democratized, from influence to content creation to public relations. Brands no longer hold the cards, and the smart ones know it.
Start turning your customers into fans and your fans into customers in this free course. Internationally acclaimed author and business strategist David Meerman Scott teams up with his daughter and neuroscience expert Reiko Scott to demonstrate the power of developing a “Fanocracy," which is an organization or person that puts the needs and wishes of fans ahead of every other priority.
Best-selling author David Meerman Scott and his daughter Reiko Scott explain why turning customers into fans is more important than the products we sell them.
“So many people are focused so exclusively on the whole online thing,” said David Meerman Scott during his keynote presentation at the B2B Marketing Exchange in Scottsdale, Ariz. “The pendulum has swung too far in terms of superficial, online time when we are hungry for human interaction. Social media is causing disruption, chaos, fake news, polarization, spam — this makes it difficult for us to reach people.”
A new online archive is showcasing the original guides to the historic Apollo 11 moon landing mission: 50-year-old press kits. ApolloPressKits.com, curated by David Meerman Scott, offers free access to high-quality scans of more than three dozen company, contractor and government-prepared press kits that documented the diverse aspects of the historic 1969 lunar expedition.
Best-selling author of Newsjacking gives his advice on how to insert your brand at the perfect moment to increase revenue, engagement and business leads.
David Meerman Scott helps companies and organizations define strategies to grow business. He spotted the online content revolution in its infancy. Now, he's identified a seismic shift afoot in the 2020s. Overwhelmed by nonstop superficial online communication, people are hungry for something deeper: true human connection. Smart companies and organizations are winning by leveraging fandom. David's eleventh and latest book, Fanocracy, written with his millennial daughter Reiko, reveals the science behind fandom the power of making business personal. David's high-energy presentations highlight strategies and success stories of business fandom using bold images and video to energize and inspire audiences.