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Craig Kielburger Co-Founder Free The Children, Me to We and We Day
Many people remember Craig Kielburger as the scrawny, strident boy who challenged Prime Minister Jean Chrétien to take a stand against child slavery during a Team Canada trip to India. Kielburger’s precocious press conference hijacked Chrétien’s Asian tour and launched the young activist on a change-the-world odyssey that continues to unfold. Today, he’s often congratulated for his masterful plan to confront the prime minister overseas.
Craig Kielburger The WE Pledge isn't just about us. When I take the Pledge, I'm not just making a promise to our organization. I am making a commitment to my family, my community, my country and the world.
Launched in Toronto in 2007, We Day celebrates community-minded students; it aims to educate and inspire young people. We Day has been exported across Canada, to the U.S. and England — success that rests, in part, on the charity’s embrace of business-style metrics that offer donors, sponsors and educators concrete measures of the program’s impact. The Citizen spoke with Free The Children co-founder Craig Kielburger about that initiative.