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Alberto Savoia Co-founder, Pretotype Labs, Former Google Executive and Authority on Innovation

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  • INNOVATE LIKE A STARTUP, GO TO MARKET LIKE A GROWNUP
  • THE PRETOTYPING MANIFESTO—MAKE SURE YOU ARE BUILDING THE RIGHT IT BEFORE YOU BUILD IT RIGHT
  • UNLEASH THE INNOVATORS—ENTREPRENEURIAL INNOVATION AT GOOGLE

Alberto Savoia, as Google’s first Engineering Director led the launch of the phenomenally profitable Google AdWords. He then shifted his focus. He wanted to make sure that success and exponential growth would not destroy Google’s original entrepreneurial and innovative spirit–the sad fate of almost all companies once they reach a certain size. As Google’s Innovation Agitator, Alberto forged, tested and perfected a powerful set of tools and techniques that established company can use to become Apex Innovators: market leaders that innovate with the same speed, daring and agility of the best startups–pretotyping was born.

News of the dramatic impact and results from Alberto’s pretotyping teachings, quickly spread beyond Google. Stanford and many of the world’s largest companies began to regularly kidnap Alberto from the Google campus so they could learn from him. From the first Stanford “Innovate Like A Startup. Go To Market Like A Grownup” workshop in 2011, to today’s “Rise Of The Apex Innovators”, Alberto’s seminars and workshops have consistently–and without exception–received the highest possible ratings from CEO's, senior managers, and hands-on innovators at all levels and in all functions. More importantly, they have resulted in deep and lasting impact on innovation at all levels of the company.

As a compelling and highly engaging speaker, teacher,and hands-on innovator, Alberto is in constant demand as he keeps representing entrepreneurial innovation at Google. In addition, he’s currently collaborating with Stanford University where he’s teaching, coaching and further developing his unique set of innovation tools and techniques. Alberto’s dedication and contributions to innovation have been recognized with many industry awards over the years, including the prestigious 2005 Wall Street Journal Technical Innovator Awards.

Alberto is currently teaching and collaborating with Stanford University and continues to work with Google to create and lead courses and workshops in pretotyping. Prior to his tenure at Google, Alberto was Director of Software Research at Sun Microsystem where he played a key role in the development of Java technology and tools, and co-founder of two very innovative and influential startups in the area of software development & testing tools.

One of the constants in Alberto's career has been his drive and passion for fostering and creating innovation in all of his endeavors. For this, he has won significant industry recognition and awards, including: The 2005 Wall Street Journal Technical Innovator Award, InfoWorld Top 25 CTOs Award, AlwaysOn Top Innovators Award (2004, 2005, 2006) and InfoWorld's Technology of the Year Award (2005, 2006).

Alberto is currently teaching and collaborating with Stanford University and continues to work with Google to create and lead courses and workshops in pretotyping. Prior to his tenure at Google, Alberto was Director of Software Research at Sun Microsystem where he played a key role in the development of Java technology and tools, and co-founder of two very innovative and influential startups in the area of software development & testing tools.

One of the constants in Alberto's career has been his drive and passion for fostering and creating innovation in all of his endeavors. For this, he has won significant industry recognition and awards, including: The 2005 Wall Street Journal Technical Innovator Award, InfoWorld Top 25 CTOs Award, AlwaysOn Top Innovators Award (2004, 2005, 2006) and InfoWorld's Technology of the Year Award (2005, 2006).

Alberto is a prolific author and speaker on the topic of innovation. He has recently co-authored the article Entrepreneurial Innovation at Google for IEEE Computer magazine and he the author of Pretotype It – Make sure you are building the right it before you build it right (PDF, Kindle).


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